Art & Copy

Today we will view the PBS Documentary film ART & COPY. (1:28)

Explore the fascinating and sometimes mysterious world of advertising with this compelling documentary from filmmaker Doug Pray that features a host of interviews with some of the biggest names in the business. Meet the talented minds who created taglines forever embedded in the American psyche, including "Just Do It," "Where's the Beef?" and "Got Milk?" Hal Riney, Ed Rollins and many others share their insights.

http://www.artandcopyfilm.com/

• These people were the greatest names in advertising in the last 50 years. What did each do to move and inspire our culture with their work?
  • George Lois
  • Mary Wells - Agency: DOYLE DANE BERNBACH
  • Dan Wieden - Agency: WIEDEN+KENNEDY
  • Lee Clow - Agency: TBWA\CHIAT\DA
  • Hal Riney - Agency RINEY

LEARNING GOALS:

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• I can describe from a historical perspective the importance and influence of the advertising industry both in our economy and in shaping our society and culture.
  
  
• I can identify the most influential advertising designers of our age, and describe the role that they had in communicating the client's message.

INSTRUCTIONS:

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• WATCH the film and take guided notes using the G-Drive template:
  G011 ART & COPY Guided Notes

• SUBMIT: Share status - "Public - Anyone on the Web" then attach link to the Edmodo assignment "Turn-In"
  
  
• After the film, discuss the question, (1) what is the most important element in a successful advertising campaign, and (2) why do creatives need to learn to deal with rejection?